Well, this is actually the first Justin Bieber video I have seen, and the first song I have heard. All in all, not a bad song. I like how the director had the boys in a group trying to get the girls' attention, especially the Bieber character. He was trying to do whatever he could to get the young lady's attention and she plays hard to get, the same "cat and mouse" game throughout the centuries. Man advances woman retreats until eventually she gives in. The scene being set in the bowling alley, with the two separate crews, fits nicely because it is a new school video with a classic feel. Although a more adolescent setting might have been more fitting; such as kids at school during lunch, or even having the kids at a park trying to show off for the girls. Its funny, because the main stream has children doing things that typically young adults in their late teens early twenties might do. Are our kids growing up faster than they should, or did back in the day?
The interaction between the two different styles of music, pop and rap, is just another sign of how rap has come into the media spotlight. Having a world famous artist like Ludacris gives Beiber some kind of "street cred", even the cameo by up and coming rapper Drake in the video adds to that. Haha!! Bet you thought I didn't see you there, did you Drake? Maybe it is true our kids are growing up a little faster than we did. I can't remember a time as a teenager where I would grab a girl and try to pull her in close to me like Justin does in this video.
